Mori is the leading babywear brand in the UK, offering the softest products in organic cotton and bamboo. I have designed their first ever collection of knitwear in 2019, and continued to develop this category over the past three years, which included premium daywear and Christmas gifting opportunity in fairisle. I also introduced and designed Mori’s outerwear as a new lucrative category whilst ensuring all newness reflects the brand,s aesthetic.
Mori is the leading babywear brand in the UK, offering the softest products in organic cotton and bamboo. I have designed their first ever collection of knitwear in 2019, and continued to develop this category over the past three years, which included premium daywear and Christmas gifting opportunity in fairisle. I also introduced and designed Mori’s outerwear as a new lucrative category whilst ensuring all newness reflects the brand’s aesthetic.
Mori is the leading babywear brand in the UK, offering the softest products in organic cotton and bamboo. I have designed their first ever collection of knitwear in 2019, and continued to develop this category over the past three years, which included premium daywear and Christmas gifting opportunity in fairisle. I also introduced and designed Mori’s outerwear as a new lucrative category whilst ensuring all newness reflects the brand’s aesthetic.
